40
driver head covers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great138.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.31–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 321K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier