55
dip bars
Worth a lookShows low returns (0.6%), but soft demand (+1.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£52.95avg listing price — sweet spot $15–$100
Price range
Great£17.10–£114.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good686.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£259K£259K/yr · 213K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Signals High Price