34
darts case
Skip itSoft demand (-63.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good1,204.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good£347K£347K/yr · 859K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-63.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.01–£14.57cheapest to priciest tracked listing — scored on the share inside $15–$100