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dart flights and stems
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,352.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.12avg listing price — sweet spot $15–$100
Market size
Okay£103K£103K/yr · 206K searches
Growth
Bad-57.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.63–£14.34cheapest to priciest tracked listing — scored on the share inside $15–$100