35
dart flight punch
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Great459.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 31K searches
Growth
Bad-70.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.15–£9.03cheapest to priciest tracked listing — scored on the share inside $15–$100