52
dart board surround ring
Worth a lookShows low returns (0.8%), but soft demand (-63.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great£16.65avg listing price — sweet spot $15–$100
Review moat
Great441.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.87–£35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£640K£640K/yr · 1.2M searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-63.3%90-day search growth — must beat 0% to launch