35
dart board bracket
Skip itPrices mostly outside the sweet spot ($2.50–$6.52) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great401.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£59K£59K/yr · 107K searches
Avg price
Bad£3.86avg listing price — sweet spot $15–$100
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.50–£6.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier