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cricket ball
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great243.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+74.2%90-day search growth — must beat 0% to launch
Price range
Good£6.16–£34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£100K£100K/yr · 194K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand