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60

coloured golf balls

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 83Conversion 71Competition 59Returns 99Price range 74Avg price 85Brand share 40Review moat 62Quality gap 25

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£19.03

avg listing price — sweet spot $15–$100

Growth

Great+78.8%

90-day search growth — must beat 0% to launch

Price range

Good£6.97–£37.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,007.31

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£107K

£107K/yr · 86K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality