45
chronograph
Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£60.34avg listing price — sweet spot $15–$100
Review moat
Great336.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£9.30–£317.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£87K£87K/yr · 80K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Signals High Price