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cast iron weights
Worth a lookShows low returns (0.3%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£39.59avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good970.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.15–£175.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£69K£69K/yr · 120K searches