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Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 14Growth 33Conversion 7Competition 35Returns 80Price range 15Avg price 62Brand share 47Review moat 81Quality gap 86

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great370.24

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good£140.37

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Price range

Bad£23.18–£522.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£54K

£54K/yr · 68K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale