44
bosu ball
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£50.54avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good£11.64–£143.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,807.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£70K£70K/yr · 81K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Signals High Price