62
bilge pump
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great349.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.22avg listing price — sweet spot $15–$100
Price range
Great£9.44–£38.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 41K searches