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Prices mostly outside the sweet spot ($4.96–$14.23) — this niche doesn't clear our bar today.

Market size 15Growth 72Conversion 61Competition 36Returns 68Price range 0Avg price 24Brand share 51Review moat 62Quality gap 84

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+55.9%

90-day search growth — must beat 0% to launch

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,035.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.50

avg listing price — sweet spot $15–$100

Market size

Bad£59K

£59K/yr · 129K searches

Price range

Bad£4.96–£14.23

cheapest to priciest tracked listing — scored on the share inside $15–$100