61
basketball
Launch itA $857K/yr market growing +12.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great£857K£857K/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.85avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.13–£31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,751.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand