51
2kg dumbbells pair
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£4.93–£64.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Market size
Good£332K£332K/yr · 407K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,657.28avg incumbent reviews — the moat a new listing must climb