56
whelping box
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great169.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great£58.97avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good£11.49–£137.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£79K£79K/yr · 148K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale