40
vet bed
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Review moat
Good1,296.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.87–£23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 350K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.2%90-day search growth — must beat 0% to launch