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untamed cat food wet
Launch itA $2.0M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Great£2.0M£2.0M/yr · 1.2M searches
Competition
Great31%top-5 click share — an open shelf
Review moat
Good691.85avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.18–£32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand