50
timothy hay
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 804K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,465.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.40–£25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand