50
terrarium tools
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.07–$12.80) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great310.65avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 55K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£12.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand