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tap safe for fish tanks
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£477K£477K/yr · 247K searches
Price range
Okay£2.21–£24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,279.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand