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straw bedding
Skip itPrices mostly outside the sweet spot ($5.61–$14.91) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good536avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad£90K£90K/yr · 80K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£5.61–£14.91cheapest to priciest tracked listing — scored on the share inside $15–$100