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stop dogs urinating in house
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Price range
Okay£4.85–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 84K searches
Review moat
Bad9,704.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Signals Quality Gap