48
sponge filter
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great402.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Okay£3.39–£24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.22avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 142K searches