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speedy tail 2.0
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great386.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£26K£26K/yr · 17K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.97–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100