45
snuggle puppy
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£17.02avg listing price — sweet spot $15–$100
Price range
Great£10.65–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£183K£183K/yr · 258K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,616.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand