57
royal canin gastrointestinal dog food
Launch itA $868K/yr market growing +31.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£25.47avg listing price — sweet spot $15–$100
Price range
Great£7.26–£63.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£868K£868K/yr · 242K searches
Review moat
Good1,024.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand