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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 30Conversion 94Competition 22Returns 100Price range 80Avg price 86Brand share 0Review moat 89Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great224.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.54

avg listing price — sweet spot $15–$100

Price range

Great£9.05–£39.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Market size

Bad£93K

£93K/yr · 41K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand