56
ringworm treatment for dogs
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Price range
Okay£4.33–£23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,325.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay£180K£180K/yr · 158K searches
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand