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51

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Worth a look

Shows low returns (1.1%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 20Conversion 55Competition 65Returns 94Price range 87Avg price 90Brand share 24Review moat 58Quality gap 70

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.92

avg listing price — sweet spot $15–$100

Price range

Great£7.40–£82.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,190.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 46K searches