61
rat hammocks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Great204.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.35–£22.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 152K searches