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rabbit hutch
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great190.77avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£66.78avg listing price — sweet spot $15–$100
Price range
Good£16.91–£128.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£357K£357K/yr · 785K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale