65
pooper scooper
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good892.35avg incumbent reviews — the moat a new listing must climb
Market size
Good£525K£525K/yr · 595K searches
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Price range
Okay£5.93–£20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand