53
phosphate remover
Worth a lookShows low returns (0.4%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.08–£38.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.64avg listing price — sweet spot $15–$100
Review moat
Good1,332avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 75K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch