52
non spill dog water bowl
Worth a lookShows low returns (1.9%), but a small market ($92K/yr) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,548.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.97–£18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£92K£92K/yr · 127K searches
Signals No Dominant Brand