42
money checker pen
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good516.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 71K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.25–£16.63cheapest to priciest tracked listing — scored on the share inside $15–$100