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low fat dog food
Launch itA $1.2M/yr market growing +19.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£24.03avg listing price — sweet spot $15–$100
Price range
Great£7.26–£63.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.2M£1.2M/yr · 388K searches
Review moat
Good1,007.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand