54
large dog chews
Worth a lookShows low returns (0.7%), but soft demand (-9.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.80–£32.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£205K£205K/yr · 309K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,295.24avg incumbent reviews — the moat a new listing must climb