63
kitten flea treatment from 8 weeks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+102.6%90-day search growth — must beat 0% to launch
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Market size
Okay£136K£136K/yr · 156K searches
Price range
Okay£3.57–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,995.14avg incumbent reviews — the moat a new listing must climb
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