herding ball for dogs
Worth a lookShows beatable incumbent ratings (2.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+153.3%90-day search growth — must beat 0% to launch
Avg price
Great£19.00avg listing price — sweet spot $15–$100
Price range
Great£5.02–£49.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good844.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 140K searches