55
heat lamp bulb
Worth a lookShows searches that convert (11.2% search→purchase), but soft demand (-13.6% this quarter) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great276.29avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 81K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch