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guinea pig bedding
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£399K£399K/yr · 317K searches
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Review moat
Bad6,132.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.38–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf