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gastrointestinal dog food
Launch itA $2.4M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 821K searches
Avg price
Incredible£27.12avg listing price — sweet spot $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great£7.26–£63.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good960.67avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand