45
fluffy dog toy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£6.40–£27.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 87K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,827.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand