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flea treatment for dogs
Launch itA $3.5M/yr market growing +43.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£3.5M£3.5M/yr · 2.0M searches
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Great27%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Price range
Good£4.96–£31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad10,229.51avg incumbent reviews — the moat a new listing must climb