44
fish tank gravel
Skip itPrices mostly outside the sweet spot ($2.85–$16.61) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,543.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£121K£121K/yr · 452K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.85–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100