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fish tank filter
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-14.2% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Price range
Great£7.71–£37.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£601K£601K/yr · 976K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,440avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.2%90-day search growth — must beat 0% to launch