57
dog tug toy
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay£2.04–£26.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.56avg listing price — sweet spot $15–$100
Review moat
Okay1,966.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay£150K£150K/yr · 209K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch